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Angelo D’Alessandro

Founder & CEO

Angelo’s main passion is to build new brands from scratch, putting together teams of entrepreneur ready to create community-based products and services leveraging human values, empathy, love, design and the best technology on the market. Angelo has more than 20 years of experience in the banking industry, driving technology, marketing, and digital transformation programs. Before conceiving and launching BELLA in the US, Angelo founded another brand-digital banking service, in Europe, called buddybank®, the first conversational bank in the world, offering banking and lifestyle services through messaging. He is an expert in transforming how brands interact with their customers, proving that conversational commerce can turn clients into ambassadors. Now, with BELLA, Angelo has the ambition to take this concept to the next level by leveraging the power of LivePerson Conversational AI and algorithms to bring love, beauty, and empathy to the industry.