Matteo Gianni - THE INNOVATION GROUP

Head of CRM, Metodologia e Gestione Campagne, Crédit Agricole Italia

Since 2001, I have been sailing between statistics, complex projects, Big Data and marketing brushstrokes.

Management of people and numbers always with a strong focus on business and innovation.

In Intesa Sanpaolo, my goal was to transform insights into concrete actions. I lead targeted campaigns, far from monotony and repetitiveness, stimulating internal (c-level) and external customers, anticipating and satisfying their needs.

Areas of expertise: Big Data, Competitive analysis, Client Knowledge, CRM, Contact Strategy, Campaigning Manager, Customer Intelligence, Business Model, Customer Journey

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