Market Research
Our team of analysts continuously conducts qualitative and quantitative analysis and research on trends in the markets of innovative technologies, digital and ICT, in the B2B sphere throughout the year. The activity carried out relates to the analysis of both demand and supply.
Our research activities make available to clients insights and reports that are always up-to-date on different issues in the landscape of digital transformation in Italy, with specific focuses on banking, public administration, cybersecurity and the impacts of innovation policies on the Country System.
For several years we have been actively contributing to the development of proposals for the digitalization of the country through the Digital Italy Observatory, published by Maggioli Editore.
Research products
In the area of market research, we offer standard and custom products:
Market Report | White Paper | Observatories
Market Report | White Paper | Observatories
We develop our research activities using a variety of available techniques, from sample surveys, focus groups, one-on-one interviews and the delphi method.
Digital market estimates and forecasts
TIG – The Innovation Group provides annual estimates and medium to long-term forecasts related to products and services in the Italian ICT and digital market: we have a proprietary database with time series and forecasts related to the Italian ICT market, thanks to which we maintain and update our market analysis models.
Analysts
Elena Vaciago
Research Manager
TIG-The Innovation Group
Anna Perri
Research Analyst
TIG-The Innovation Group