LET’S TALK & CONNECT

At the end of November last year, while we were in Rome at our Digital Italy Summit, during a pleasant after-dinner chat accompanied by sips of an excellent whiskey, we began to discuss the newsletter; the first consideration was one of satisfaction at having doubled newsletter subscribers, clicks and article “openings” over the course of the year: these are certainly indicators of the interest in what we write and this leads us to continue, indeed to modify and improve the “product” we offer.

With this in mind, someone argued for making it, for members, the “morning reading,” or rather the reading “with morning coffee”: fantasies ran wild and it came to Pietro Verri’s ‘Coffee’: “why don’t we call it ”The Coffee“ too,” a hypothesis that, frankly, seemed to us immediately excessive, since, as is well known, “ubi maior, minor cessat.” By then, however, the idea of coffee had become intrinsically linked to the vapors of whiskey: someone said “Digital Coffee,” which immediately became “Il caffè digitale,” a preferred title to the unnecessarily English one.

“So we call it ”The Digital Coffee“ because it has to be opened when our readers are drinking their morning coffee, back at their desks after having their PCs turned on and their e-mails opened.”

The columns were discussed, and we came to the conclusion to change some of them, group a couple of them together, add others (including “Countercurrent,” which, however, will not be monthly) and then change the layout, as you can see on this page, where, however, from the next issue there will be “The editorial by…” instead of this text.

But then we came back to the discussion of the café, understood as the place where people go for a drink, meet, discuss current issues or events that have happened in their environment, and spend a pleasant half-hour with friends and acquaintances, and this is still the case in provincial cities and towns, where perhaps life is less convulsive: this led us to hypothesize an additional column, which will be present from the March issue, and which will focus on a meeting, in a café we have already identified, of Roberto Masiero and Ezio Viola with a manager of a company (user or supplier) during which they will have breakfast and discuss current issues and, thus the new column “This month we had breakfast with…”

This is succinctly the genesis of the new version of The Innovation Group’s newsletter: on our part, of course, there will be a commitment to make sure that the newsletter is absolutely independent, that it seeks to speak plainly on digital issues, “putting its face” on the part of those who write it, that it highlights the delays, including cultural delays, on the subject of digitalization that often distinguish the country’s ruling class, that it is also open to voices outside the “chorus” on digital as an end in itself and the rhetoric of buzzwords and fashions, to make it therefore increasingly better in its content and topics, and, in this, we are always open to your suggestions and criticism.

Thank you and enjoy your reading

The Editor